CASE STUDY
Cleveland Community College
One of the fastest-growing community colleges in North Carolina
Challenge
Cleveland Community College needed a customized stock footage library that its creative team could then utilize across a variety of platforms for at least 12 months, all while working within a tight budget.
Solution
We worked with the college to identify specific goals and objectives and built a custom shot list, which was then utilized to direct three days of custom content creation. We were contracted to capture 2,500 raw images, 75 raw video files, 250 finished photos and 60 finished video clips.
Outcome
The delivery of 4,000 raw images, 100 raw video clips, 265 finished photos, and 84 finished video clips provided the college with a strong start to their custom stock footage library—one they can continue to expand over time.
The college effectively used this custom content for nearly 24 months without needing to invest in any additional resources for content capture.
Consistent, high-quality content across all communications has enhanced the college’s brand presence.
The college won a videography award from Public Relations Information and Marketing Association (PRIMA) NC for 2024.
The college is a returning Renegade client, reflecting the value and long-term impact of the original content investment.
Services
- Strategy
- Shot List
- On-Location Photo & Video Shoot
